Braze

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Why Connect Braze with Bliss?

• Unlock Holistic Customer Insights: By ingesting Braze data into Bliss, you can combine your customer engagement insights from Braze with data from other sources like CRM, marketing automation, and support platforms. This unified view enables you to understand the complete customer journey and analyze how your Braze campaigns influence behaviors across all touchpoints.
• Optimize Campaign Performance: Bliss allows you to enrich your Braze data with additional context from sales, product usage, and financial data. With this comprehensive dataset, you can identify high-value audience segments, personalize messaging, and measure the impact of your Braze campaigns on key business metrics like revenue and customer lifetime value.
• Enhance Predictive Modeling: By consolidating Braze data with other data sources in Bliss, you can feed richer datasets into your AI and machine learning models. This empowers you to build more accurate predictive models for churn risk, customer lifetime value, and propensity to convert, enabling you to deliver highly targeted and timely Braze campaigns.

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​Getting Started