Pardot

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Why Connect Pardot with Bliss?

• Unlock Powerful Cross-Channel Insights: By ingesting your Pardot data into Bliss, you can combine it with data from other sources like your CRM, marketing automation tools, and customer support platforms. This unified view empowers you to track prospects’ entire journey, from initial engagement to conversion and beyond, enabling you to optimize your campaigns and strategies across channels for maximum impact.
• Supercharge Lead Scoring and Prioritization: Pardot excels at tracking prospect interactions, but when you merge that data with signals from other business data sources in Bliss, you can create more comprehensive lead scoring models. These models factor in a broader range of behaviors and attributes, allowing you to prioritize the hottest leads and allocate your sales resources more effectively.
• Uncover Hidden Opportunities with AI-Driven Insights: By combining your Pardot data with other business data in Bliss, you can leverage advanced AI and machine learning tools to uncover hidden patterns, trends, and opportunities. These insights can reveal untapped market segments, identify cross-sell and upsell opportunities, and even predict churn risks, empowering you to make data-driven decisions that drive growth and profitability.

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​Getting Started