Attio
Sync what’s happening—and make sense of what’s already there
With the Attio integration, Gather becomes a two-way bridge between your CRM and your team’s actual day-to-day work. It detects meaningful interactions—emails, meetings, messages—and updates Attio automatically. But it also pulls data from Attio to enrich its own view of what’s going on.
The result: a shared understanding that stays accurate, actionable, and always up to date—without anyone needing to manually log or sync.
How the Attio Integration Works
Contact & Company Syncing
Gather links people and organizations across tools using data from both Attio and your communications—keeping contact records complete and consistent.
Activity Enrichment
New interactions (like investor calls or founder updates) are logged to Attio automatically. Conversely, Attio records help Gather understand who’s involved, what stage deals are in, and how relationships are evolving.
Pipeline Awareness
Changes in deal status, stage, or ownership in Attio help Gather prioritize what to surface—and Tasks can prompt action when deals stall or move forward.
Filling in the Gaps
If a record is incomplete or context is missing, Gather can reach out to the right teammate to fill in the blanks—then update Attio accordingly.
Why Use the Attio Integration?
Keep Attio in Sync—Without Manual Work
Gather keeps your CRM updated based on what your team is already doing, not what they remember to log.
Make Your CRM Data More Useful
Attio isn’t just a destination—it’s a valuable input. Gather uses it to understand deal flow, relationships, and firm dynamics more deeply.
Close the Loop on Relationship Activity
Touchpoints, follow-ups, and handoffs get captured automatically, so your whole team stays in the loop.
Reduce CRM Fatigue
No more chasing updates or worrying about stale records—Gather keeps your systems and your context aligned.