Fullstory

​

Why Connect Fullstory with Bliss?

• Enrich Customer Understanding: By combining Fullstory’s session replay and digital experience data with other business data sources like CRM, marketing automation, and support tools, you gain a comprehensive view of the customer journey across touchpoints. This holistic understanding enables you to identify pain points, optimize experiences, and personalize interactions for improved customer satisfaction and retention.
• Uncover Hidden Insights: Fullstory captures granular user behavior data that can be difficult to discern from traditional analytics. By ingesting this data into Bliss and combining it with transactional, demographic, and engagement data from other sources, you can uncover hidden insights and patterns that drive business impact. These insights can inform product roadmaps, marketing campaigns, and operational strategies.
• Fuel AI and Analytics Initiatives: The combination of Fullstory’s rich user experience data with other business data sources within Bliss creates a powerful dataset for advanced analytics and AI initiatives. This comprehensive data foundation enables predictive modeling, personalization algorithms, and machine learning applications that drive business growth, efficiency, and innovation.

​

​Getting Started