Mixpanel

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Why Connect Mixpanel with Bliss?

• Unlock Powerful Customer Insights: By ingesting Mixpanel data into Bliss, you can combine event-level user behavior data from your digital products with customer data from sources like your CRM, marketing automation, and support tools. This unified view enables you to understand not just how customers interact with your products, but who they are, their journeys, and what drives their actions, unlocking deep insights to improve user experiences and drive growth.
• Streamline Data Analysis and Reporting: With Mixpanel data centralized in Bliss alongside your other business data, you can bypass the hassle of juggling multiple data sources and tools. Bliss empowers you to analyze your complete dataset within a single platform, saving time and effort while ensuring consistent, trustworthy reporting across your organization.
• Fuel Advanced Analytics and AI/ML Models: By combining Mixpanel’s rich product usage data with customer attributes, transactions, and other business data in Bliss, you can create comprehensive datasets primed for advanced analytics, machine learning, and AI applications. This holistic view enables more accurate predictions, personalized experiences, and data-driven decision-making that drives business success.

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​Getting Started

You can connect your organization’s Mixpanel account in the Sources page of your workspace.